ECLC Preschool Tour Campaign
Facebook & Instagram ads reaching local parents, capturing tour requests, sent straight to Sivan. The Roth Family JCC at Shalom Orlando.
● Live · delivering
Budget used
$582 / $2,500
$90/day
Tour requests
13
Parents who asked for a tour
Cost per lead
$45
Spend per request
Tours booked
3
Logged as families tour
Impressions (views)
26,934
Times the ads were shown
People reached
9,978
Unique parents
Link clicks
167
Taps on the ad
Click rate
1.53%
Benchmark 1%
Cost per click
$1.41
Cost per 1,000 views
$21.62
CPM
Frequency
2.7
Times each person saw it
Video views
758
Plays of your ECLC video
Live data, refreshes itself around the clock. Last update Jun 15, 2026, 3:00 PM (US Eastern).
👥 The family CRM · right here
Every family, tracked from request to enrollment
A live pipeline of all 13 families: name, contact, child's age, area and an editable status. Tap the orange button to open the full list and update where each family is up to.
10
Requested
3
Toured
What the optimizer did
Working for you 24/7, on US time
Runs on its own every 30 minutes, day and night, so the campaign is managed while everyone sleeps.
- No changes needed this run. Campaign healthy, left to deliver.
The funnel
From a view to an enrolled family
Every stage and how it converts into the next. The first three fill from the ads; the last two as Sivan logs tours and enrollments.
Impressions
↓ 1%
Link clicks
↓ 8%
Tour requests
↓ 23%
Tours booked
↓ 0%
Enrolled
Every ad, live
The actual ads running, with their own numbers
Each ad parents see, with requests, cost per lead, clicks and views. Green is live; the strongest gets the budget.
LiveFlexible preschool schedules
8requests
$35per lead
82clicks
12,966views
CTR 0.6% · $283 spent
LiveFlexible preschool schedules
5requests
$16per lead
35clicks
4,330views
CTR 0.8% · $79 spent
PausedV3
0requests
-per lead
15clicks
4,396views
CTR 0.3% · $97 spent
▶LiveSee why families choose us
0requests
-per lead
14clicks
1,724views
CTR 0.8% · $35 spent
PausedV4
0requests
-per lead
4clicks
1,319views
CTR 0.3% · $32 spent
LiveLearning through play, daily
0requests
-per lead
10clicks
1,007views
CTR 1.0% · $31 spent
LiveFind your community at the J
0requests
-per lead
2clicks
327views
CTR 0.6% · $9 spent
LiveV1
0requests
-per lead
0clicks
184views
CTR 0.0% · $6 spent
The breakdown
Where the money goes, and where families come from
Spend by ad
Flexible preschool sch 50%
Flexible preschool sch 14%
V3 17%
See why families choos 6%
V4 6%
Learning through play, 5%
Find your community at 2%
V1 1%
Local vs new to the area
Local to Orlando 38%
From further afield 62%
Requests by area (from phone code)
Orlando area, FL 38%
Jacksonville, FL 8%
New York, NY 8%
South FL 8%
Chicago, IL 8%
SW Florida 8%
Lakeland, FL 8%
Long Island, NY 8%
Palm Beach, FL 8%
5 local to Orlando, 8 from further afield. A warm opener on the tour, as Marni suggested.
What is working
The message parents respond to
Top performing ad
Flexible preschool schedules
Now enrolling for fall at our JCC preschool. Need just 2 or 3 days, not 5? Our flexible schedules fit your family. Book your tour today.
8 of 13 requests came from this ad.
Day by day
Momentum
| Day | Requests | Clicks | Spend |
|---|---|---|---|
| 06-08 | 4 | 20 | $51 |
| 06-09 | 0 | 14 | $35 |
| 06-10 | 1 | 21 | $70 |
| 06-11 | 0 | 9 | $70 |
| 06-12 | 4 | 35 | $131 |
| 06-13 | 4 | 27 | $84 |
| 06-14 | 0 | 24 | $93 |
Where this is heading
What the full budget could produce
An honest range, not a promise. The first figure comes straight from the ad data. Tours and enrollments depend almost entirely on how many requested families actually show up and then sign up, which we cannot know until Sivan works the pipeline. We have logged 0 enrollments so far, so treat the last number as an early estimate, not a forecast.
Projected tour requests
49 to 70
Over the full $2,500, at the current to an improved cost per lead
Likely tours
15 to 32
If 30 to 45% of requests turn into a tour
Possible enrollments
5 to 13
If 30 to 40% of those tours enroll