ECLC Preschool Tour Campaign

Facebook & Instagram ads reaching local parents, capturing tour requests, sent straight to Sivan. The Roth Family JCC at Shalom Orlando.

● Live · delivering

👥 The family CRM · see & update every lead →

Budget used

$904 / $2,500

$90/day

Tour requests

Parents who asked for a tour

Cost per lead

$57

Spend per request

Tours booked

Logged as families tour

Impressions (views)

41,556

Times the ads were shown

People reached

13,606

Unique parents

Link clicks

241

Taps on the ad

Click rate

1.50%

Benchmark 1%

Cost per click

$1.45

Cost per 1,000 views

$21.75

CPM

Frequency

3.1

Times each person saw it

Video views

1,355

Plays of your ECLC video

Live data, refreshes itself around the clock. Last update Jun 19, 2026, 5:00 PM (US Eastern).

👥 The family CRM · right here

Every family, tracked from request to enrollment

A live pipeline of all 16 families: name, contact, child's age, area and an editable status. Tap the orange button to open the full list and update where each family is up to.

Requested

Contacted

No answer

Toured

Enrolled

Not a fit

👥 Open the full family pipeline (CRM) →

What the optimizer did

Working for you 24/7, on US time

Runs on its own every 30 minutes, day and night, so the campaign is managed while everyone sleeps.

No changes needed this run. Campaign healthy, left to deliver.

Watching:

Frequency 3.1 — the audience is seeing the ads often, so fresh creative and wider reach help.

The funnel

From a view to an enrolled family

Every stage and how it converts into the next. The first three fill from the ads; the last two as Sivan logs tours and enrollments.

Impressions

41,556

↓ 1%

Link clicks

241

↓ 7%

Tour requests

↓ 19%

Tours booked

↓ 33%

Enrolled

Every ad, live

The actual ads running, with their own numbers

Each ad parents see, with requests, cost per lead, clicks and views. Green is live; the strongest gets the budget.

Paused

Flexible preschool schedules

8requests

$36per lead

83clicks

13,083views

CTR 0.6% · $285 spent

Paused

Flexible preschool schedules

5requests

$16per lead

35clicks

4,339views

CTR 0.8% · $79 spent

Live

V10 Flexible PA

2requests

$53per lead

23clicks

5,092views

CTR 0.5% · $106 spent

Live

V8 BigAttention PA

1requests

$146per lead

24clicks

6,926views

CTR 0.3% · $146 spent

Paused

0requests

-per lead

15clicks

4,396views

CTR 0.3% · $97 spent

Live

Learning through play, daily

0requests

-per lead

26clicks

2,519views

CTR 1.0% · $75 spent

▶Live

See why families choose us

0requests

-per lead

21clicks

2,596views

CTR 0.8% · $54 spent

Paused

0requests

-per lead

4clicks

1,319views

CTR 0.3% · $32 spent

Paused

Find your community at the J

0requests

-per lead

5clicks

419views

CTR 1.2% · $12 spent

Paused

0requests

-per lead

0clicks

184views

CTR 0.0% · $6 spent

Paused

V9 8Weeks PA

0requests

-per lead

0clicks

2views

CTR 0.0% · $0 spent

The breakdown

Where the money goes, and where families come from

Spend by ad

Flexible preschool sch 32%

Flexible preschool sch 9%

V10 Flexible PA 12%

V8 BigAttention PA 16%

V3 11%

Learning through play, 8%

See why families choos 6%

V4 4%

Find your community at 1%

V1 1%

V9 8Weeks PA 0%

Local vs new to the area

Local to Orlando 38%

From further afield 63%

Requests by area (from phone code)

Orlando area, FL 31%

South FL 13%

Jacksonville, FL 13%

Central FL 6%

New York, NY 6%

Chicago, IL 6%

SW Florida 6%

Lakeland, FL 6%

Long Island, NY 6%

Palm Beach, FL 6%

6 local to Orlando, 10 from further afield. A warm opener on the tour, as Marni suggested.

What is working

The message parents respond to

Top performing ad

Flexible preschool schedules

Now enrolling for fall at our JCC preschool. Need just 2 or 3 days, not 5? Our flexible schedules fit your family. Book your tour today.

8 of 16 requests came from this ad.

Day by day

Momentum

Day	Requests	Clicks	Spend
06-08	4	20	$51
06-09	0	14	$35
06-10	1	21	$70
06-11	0	9	$70
06-12	4	35	$131
06-13	4	27	$84
06-14	0	24	$93
06-15	0	32	$78
06-16	0	0	$0
06-17	1	25	$115
06-18	2	18	$110

Where this is heading

What the full budget could produce

An honest range, not a promise. The first figure comes straight from the ad data. Tours and enrollments depend almost entirely on how many requested families actually show up and then sign up, which we cannot know until Sivan works the pipeline. We have logged 0 enrollments so far, so treat the last number as an early estimate, not a forecast.

Projected tour requests

40 to 54

Over the full $2,500, at the current to an improved cost per lead

Likely tours

12 to 24

If 30 to 45% of requests turn into a tour

Possible enrollments

4 to 10

If 30 to 40% of those tours enroll